Based on a Jan. 15 publish by CoinGecko on X, slightly below half of the world’s international vogue manufacturers, together with Adidas, Nike, and Puma, have NFT collections.
This launch comes on the identical time the OpenSea CEO, in a Bloomberg interview, expressed the platform’s intention to develop probably the most compelling use circumstances for non-fungible tokens (NFTs) amidst a decline in trading volumes.
The study states that 9 manufacturers have a sole NFT assortment, whereas six have launched two NFT collections every. Relating to the timeline, most vogue manufacturers initiated their inaugural NFT collections in 2021 or 2022. Nonetheless, exceptions to this development embrace Cartier, The North Face, and Ralph Lauren, which entered the NFT area in 2023 amidst the NFT bear market.
The thread states that Adidas is the distinguished NFT model within the conventional attire sector, boasting 12 NFT collections and that includes a devoted web3 inner workforce named the Three Stripes Studio. The inaugural vogue NFT assortment, “Into the Metaverse,” was unveiled by Adidas in late 2021.
One other key participant within the conventional realm venturing into vogue NFTs is Nike, which has launched 9 NFT collections up to now. Nike gained consideration in late 2021 with the acquisition of web3 studio RTFKT, acknowledged for its avant-garde designs and Clone X profile image NFTs.
Sportswear manufacturers are on the forefront of the normal attire trade’s embrace of vogue NFTs, evidenced by Puma securing a place within the top-three vogue NFT rankings.