Juventus, one of many main soccer golf equipment in Italy, has introduced a partnership with Zondacrypto, a cryptocurrency change originating from Poland.
The transfer by the 36-time Italian champions is a part of a broader development of integrating cryptocurrency into soccer, reflecting the game’s evolving relationship with the crypto trade.
The membership had beforehand expanded its engagement with Socios.com in September 2023, a relationship that started in 2018 and geared toward enhancing fan interplay by the revolutionary use of Fan Tokens. Earlier in 2021, Inter Milan, one other main soccer membership in Italy, ended their 26-year partnership with Pirelli as an alternative to function Socios as its 2021-22 shirt sponsor.
The collaboration will see Zondacrypto’s emblem adorned on the Juventus gamers’ jersey sleeves, signaling a mix of custom with cutting-edge know-how in sports activities sponsorships. Zondacrypto, established in 2014, has grown to be a number one regulated digital foreign money change in Europe, with over 1.2 million energetic customers throughout Italy, Lithuania, Slovakia, Estonia, and Canada.
This partnership with Zondacrypto builds upon Juventus’s ongoing efforts to supply its fanbase extra partaking and rewarding experiences, leveraging the distinctive alternatives offered by blockchain know-how.