Consensys, Robinhood announce MetaMask integration to simplify crypto purchases

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Consensys, in collaboration with Robinhood, introduced the mixing of Robinhood Join with MetaMask.

This integration permits customers to buy cryptocurrencies via Robinhood’s order engine inside MetaMask’s Purchase Crypto function, aiming to facilitate simpler entry to web3 applied sciences.

This partnership merges the capabilities of two entities within the web3 and fintech areas, offering Robinhood customers with a direct path to purchase cryptocurrency through MetaMask’s purchase crypto aggregator. The aggregator compiles crypto buying choices from varied suppliers, catering to customers preferring self-custody of their digital property.

“The combination between MetaMask and Robinhood is an thrilling step in our shared dedication to scale back friction for customers looking for entry to a self-custodial choice,” stated Lorenzo Santos, Senior Product Supervisor at Consensys.

“At Robinhood, it’s our mission to scale back friction wherever attainable to extend adoption of web3,” stated Seong Lee, Head of Product at Robinhood Crypto.

The announcement aligns with the findings of a 2023 global Consensys survey involving over 15,000 members. The survey highlighted a shift in consumer conduct in the direction of extra lively engagement and management over on-line identities and content material creation.

It additionally recognized the complexity of web3 expertise as a barrier to entry into the crypto ecosystem for some customers. The combination between MetaMask and Robinhood addresses these findings by simplifying the method of buying and utilizing cryptocurrencies, aiming to make the web3 area extra accessible to a broader viewers.

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