Telegram rolls out TON-based revenue sharing system

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The Telegram messenger has unveiled a brand new income sharing system that permits channels’ house owners to get 50% of income from advertisements displayed on their channels.

In a blog post on Mar. 31, Telegram introduced the launch of a brand new income sharing program that goals to bolster its platform’s enchantment to content material creators.

Described because the “most beneficiant reward methods within the historical past of social media,” this system allocates 50% of the income from advertisements in Toncoin (TON) to channel house owners internet hosting advertisements.

Efficient instantly, public channel house owners with a minimal of 1,000 subscribers are eligible to obtain the 50% income share from advertisements displayed inside their channels. The weblog put up outlines that these funds could be withdrawn with none charges or reinvested into varied Telegram options resembling advertisements, collectible usernames, or Premium giveaways.

Telegram says the initiative was made potential because of a “new kind of advertisements,” which customers should buy utilizing TON. Nonetheless, it’s unclear whether or not the income sharing applies solely to TON-purchased advertisements or extends to commercials purchased utilizing fiat forex as properly. In line with the weblog put up, TON-purchased advertisements usually are not displayed in random channels, which is why their patrons must select the “actual channels the place you’d prefer it to look.”

“Telegram advertisements usually are not primarily based on person knowledge. They rely solely on the channel during which you see them – they usually immediately profit channel house owners.”


Following the announcement, TON’s value soared by greater than 5% to $5.48 earlier than retracting to $5.1, in keeping with CoinMarketCap knowledge. In late February, crypto.information reported that Telegram would cap its Toncoin holdings at 10% to handle issues concerning the potential focus of the tokens inside its ecosystem.

In a put up on his channel, Telegram co-founder Pavel Durov acknowledged the neighborhood’s worries in regards to the firm holding “an unhealthy share of Toncoin” as a consequence of commercial gross sales made solely for TON. To mitigate focus dangers, Telegram plans to promote its surplus TON holdings to long-term traders at a reduced charge, underneath a lockup and vesting plan starting from one to 4 years.

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